What is Sales Ready Messaging®?

Sales Ready Messaging® is choreographing conversations for the salespeople. It’s not about where the salespeople show up, it’s about what they say when they get there. Sales Ready Messaging® teaches salespeople what to say to each Key Player including the Decision Maker, at each step in the selling process. Sales Ready Messaging® helps you to identify the predictable conversations your salespeople will need to have in order to get your offering sold, funded and implemented.

For a CustomerCentric Selling® Sales Ready Messaging® Overview,
please click here.


Sales Ready Messaging® Workshop
Maximize Marketing Impact on Sales Effectiveness

Attention Marketers – Your field salespeople or channel partners may be your last bastion of competitive differentiation in today's rapidly commoditizing markets. As a result, they also are Marketing's number one – and most under-utilized – branding and positioning tool. Did you know:

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90% of what marketing produces goes unused in the field.
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70% of marketers give themselves a failing grade in providing useful sales support.
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25% of marketers believe sales is effectively selling the value of the brand.
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10% of salespeople are intuitive and efficient enough to do this on their own.

What are you doing to ensure your organization's salespeople can consistently create and deliver differentiated customer messaging as part of a consultative sales cycle that sets your company apart from same-same competition? This workshop will help you increase marketing's impact on selling success and profitability.
  
  Who Would Attend
This program is designed for marketing leaders for whom success (at least in part) rides on their ability to leverage a field sales force or dealer network to help execute on the following Marketing objectives:

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Ensure the customer's brand experience matches the brand promise.
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Successfully launch new products, programs, and services into the market.
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Effectively communicate a differentiated value proposition.
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Position products as solutions that meet customer needs.
• Generate revenue and protect pricing and profits.

Workshop Duration
2 days

Michele I. Khoury,
A Licensed CustomerCentric Selling® Affiliate, Newport Beach, California
Voice: +1-949-721-8990 • Email: MicheleKhoury@aol.com
  
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